While marketing a product, the company has to decide a target market. Niche marketing is a focused marketing strategy. The guzzle write-up below outlines a detailed description of channel management. As it provides credible and useful information, it enjoys the trust of the customers. Advertising in these mediums carry numerous messages; it may either for brand promotion or may be in direct response. A marketer can use this valuable information to reposition the product, or stick to the current plan, as required. Most marketers use a combination of these kinds of segmentation to narrow down on the most effective target market. Well, using guerrilla marketing is one way to do this. Not everybody wants a cheap product.
"Jon has the right experience and the skillset to enhance existing marketing strategies and develop new approaches to driving our brand and delivering must-have content and information for our customers." "Fitch has a unique and powerful brand. I am excited to work across our businesses to build on that strength and ensure our brand delivers on the needs of our clients," said Mr. Ewing. Prior to this appointment, Mr. Ewing was Chief Marketing and Information Technology Officer at BMI Research. Mr. Ewing joined BMI Research in October 2014 from dunnhumby, the leading global customer science and marketing agency, where he worked in a variety of roles in marketing, communications, customer retention and loyalty for the retail sector. He has a degree in Philosophy & Mathematics from the University of Bristol and a Masters in Cognitive Science from the University of Edinburgh. About Fitch Group Fitch Group is a global leader in financial information services with operations in more than 30 countries. Fitch Group is comprised of: Fitch Ratings, a global leader in credit ratings and research; Fitch Solutions, a leading provider of credit market data, analytical tools and risk services; BMI Research, an independent provider of country risk and industry analysis specializing in emerging and frontier markets; and Fitch Learning, a preeminent training and professional development firm. With dual headquarters in London and New York, Fitch Group is majority owned by Hearst.
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