We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.” - MPhil Knight, founder and CEO, Nike Inc. However, if the service is not good and involves delays, customers will shift loyalty. For example, consider foreign trade laws. This is as far from the truth as possible. Guiding these collective efforts is the role of business strategy. Unlike other types which tend to be subtle, this form involves over-the-top promotion of your product by placing posters wherever they can be placed and making the message hard to miss. The traditional form of marketing, where the marketeers advertise products/services by bombarding and imposing prospective customers with information that they do not want to seek. If you offer a bait that a fish isn't likely to grab on, you're wasting your time!
Through this agreement Spriza will provide its software platform that includes contests, email marketing, lotteries, and other online marketing initiatives, and Mobovivo will provide its technology platform that organizes and manages various information and social media related to a particular program, as a combined solution to a brand's online [multi-channel] engagement needs. "Engaged audiences are key and brands know they can expect more than a logo on a jersey or in a stadium," says Trevor. "When sports games like social daily fantasy need prizing and social promotion, Spriza adds key functionality teams and brands now expect." - Trevor Doerksen, CEO, Mobovivo Inc. About Mobovivo Mobovivo is a team of TV producers and talented software engineers that turn the industry's biggest threat - mobile devices pulling audiences away from TV - into their greatest asset - revenue. Mobovivo's Real-Time Sports Game Engine supports over 100 million interactions / minute for companies like ESPN, TWC and Intel enabling viewers to engage with content and social daily fantasy across all screens and platforms. "Gamification for sports audiences - at home, stadium, or at the sports bar - is key to audience engagement," says Rob. "Mobovivo and Spriza offer turn-key solutions that enables prizing, loyalty, promotion and engagement." - Rob Danard, CEO, Spriza Media Inc. About Spriza Spriza is a digital promotions software platform company. Spriza's patent pending technology allows brands and agencies to generate unforgettable moments connecting consumers to the brands they love.
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